Blake Ross helped make Firefox one of the biggest open-source success stories ever. Just wait until you see what he’s up to now
With his newest venture, he’s doing mom and dad their biggest favor yet. Two days before the black-tie event, dressed in T‑shirt and jeans in an Italian restaurant owned by his uncle, Ross plugged in his laptop and prepared to unveil, for the first time to any member of the press, his next big thing. Just as with Firefox, Ross began this project by asking himself one simple question: What’s bad about today’s software?
The answer, he and his programming partner, Joe Hewitt, decided, resided in the gap between the desktop and the Web. “Right now, people want to shuffle around content,” he says, “but the world’s fused together by a collection of hacks.” Something that should be simple, say, getting photos from a digital camera onto the Web, is a Sisyphean task for most people. “Step back and ask, ‘What’s wrong with this picture?’” Ross says.
The problem, according to Ross, is there’s no simple, cohesive tool to help people store and share their creations online. Currently, the steps involved depend on the medium. If you want to upload photos, for example, you have to dump your images into one folder, then transfer them to an image-sharing site such as Flickr. The process for moving videos to YouTube or a similar site is completely different. If you want to make a personal Web page within an online community, you have to join a social network, say, MySpace or Friendster. If you intend to rant about politics or movies, you launch a blog and link up to it from your other pages. The mess of the Web, in other words, leaves you trapped in one big tangle of actions, service providers, and applications.
Ross’s answer is named Parakey. As he describes it, from a user’s point of view, Parakey is “a Web operating system that can do everything an OS can do.” Translation: it makes it really easy to store your stuff and share it with the world. Most or all of Parakey will be open source, under a license similar to Firefox’s. There are differences between the two projects, however. Although Ross plans to incorporate the talents and passions of the free-software community, he’s building Parakey around a for-profit business model. And he’s leading the charge with a simple battle cry: “One interface, not two!”…





